Please discuss the following question with philosophy ethics and Essay - 1

Please discuss the following question with philosophy ethics and knowledge - Essay Example A number of individuals have raised issues that utilitarianism is too demanding as a moral theory. Some respond by saying that it is not utilitarianism theory that places great demands on us, but rather the state of the world. Since the world is currently arranged in a such a way that many people are ill, hungry, or otherwise suffer greatly, this philosophical knowledge points out that we to do a lot. By doing a lot it means taking a number of actions towards alleviating the suffering. It is true and convincing that if everyone’s needs were largely looked after and most people were reasonably happy, utilitarianism would demand very little if anything from human beings. This is due to the fact that, if everyone’s demand were taken care of, then no one would end up striving to satisfy his/her need. It is in the process of utility maximization that different individuals end up messing up with others resulting into sorrow in the society. If everything is in control, then it means that there will be only one or two scenarios where an individual will have to come in for the purpose of achieving his/her utility. This will involve less actions or activities as compared to when there are a lot of illness, hunger and suffering among other calamities. Therefore in these few activities, utilitarianism will end up demanding very little from

Stakeholder Influences on Programs Essay Example for Free

Stakeholder Influences on Programs Essay Peace Domestic Violence Agency’s mission is to reduce victim trauma, empower survivors, and promote recovery through direct services. PDVA is committed to reducing the incidence of sexual assault and domestic violence through education and strives to challenge societal norms and beliefs that condone the perpetuate violence in the community. Stakeholders and the influence they have in a program plan, along with staff and administration personnel, is usually inadequately misunderstood and has room for alterations. Stakeholders are defined as a corporate party that can affect or be affected by actions of the business. A major stakeholder can make or break a program’s success depending on the positive support or negative reactions it conducts. We have to remember that some stakeholders may have strong connections to the community and hold great influence on others who may be investors or potential investors. This kind of hidden influence with authority (mainly political) is very capable of causing major disruption to the development and concerns that impact citizens within the community and how a program progresses. A good example is the recent scandals with a funding collection charity organization, known as Quadriga Arts and the many agencies associated with them, charging outrageous fees for service and never delivering any charity funding collected. They have many agencies’ who state they help veterans and support homeless food banks, animal shelters, to name a few, when in fact they are not providing funding collected from nationwide donations to these charities and non-profit organizations. Too much fraud is going on and this is another factor making respectable organizations to have a difficult time acquiring funding. A few bad apples are destroying great respectable organizations, because of their own greed and recklessness. We have this kind of fraud also within our own government establishments especially in defense contractors, banking institutions, and veteran life insurance companies, just to name a few more. Finding stakeholders is unfortunately getting fewer and fewer and more difficult and this is why large corporations are joining together and getting involved more so, than private individuals who might become liable and become possibly involved with a larger, fraudulent agency. Protection comes in groups more than the average individual might have. The needs and expectations of the stakeholder must always be considered when planning a program within the community where it resides. Stakeholders need to be given a good sense of security as well as the agency, and that positive outcome will promote positive change. Some stakeholders of course have different out looks on what success is, causing conflicts and concerns and the agency should be aware of this as well when excepting a stakeholder. This is when the agency has to be strong in its goals and mission and show positive plans for positive outcomes with the target population and what is required and prioritized for success within their communities. The give and take is; always conduct a thorough vetting process of stakeholders as stakeholders should do the same when funding any agency. The bottom-line is when final partnership is achieved then everyone is liable for any misfortunes or crimes committed within the agency. PDVA administration and staff have the same interests as their stakeholders especially when it comes to financing and possible audits that may accrue from government agencies. This is especially true when addressing private foundations/ non-profit 501(c) 3 organizations like PDVA. Since PDVA is working with human services, and also receiving grants, the agency and the stakeholders are responsible for any inside conflicts of interest or other inappropriate interests that may be present or transpire. The agency and stakeholders have to be aware of the strict regulations concerning any grants, donations, and funding they acquire, and comply with any Internal Revenue Service (IRS) assessment or audit if requested. The agency has to ensure that all parts of their programs are for non-profit, and no one person or stakeholder benefits from the agency’s assists in case of agency closure. Peace Domestic Violence Agency has two funding grant programs at this time for nonprofit agencies. The Small Grants Program† which offers a one-time grant of up to $5,000. 00 to registered charities with an annual budget under $500,000. 00. The second is â€Å"The Investor Program† which is an innovative funding program designed to support six organizations under each of the objectives of the â€Å"Supporting Families program†. This is up to $150,000. 00 a year for three years. This of course is not including private donations, charities and other fund raising activities that are available in the Portland Metropolitan Area and work together. Example is; Catholic Charities Oregon, Gateway Center for Domestic Violence, Women of Wonder Day and Oregon Coalition Against Domestic Violence and Sexual Violence (OCADSV). Along with these funding charities Portland also has in operation, mentor programs in local schools, sports programs and religious entities that contribute to the prevention of domestic violence among youth’s, through fundraising events and donations. The city of Portland also has the court system now applying mandatory youth camps or home parent programs instead of incarceration. But probably, most and foremost, is the education, prevention and awareness of drug and alcohol abuse and the consequences involved. For example; we have to ask ourselves who has these problems, the children or their parents, and how we protect children whose parents don’t protect them and promote or influence drinking and drug activities, or even worse violent gang activities for profit. I believe education is the answer along with empowerment and enforcement. We have so many parents that have no idea how to play the role of a parent or they don’t have or want to make the time. With this being said we also have to look at the nation, the economy, and availability of employment within our target population and how it directly affects the community and involvements for family survival. When parents have to work two to three jobs to support their families, it is hard to be in control of your children when your never home. Children cannot babysit children and relatives or friends who have substance abuse addictions cannot be responsible or creditable for mentoring these children. Example; latch key children and unemployed adults should have a safe place like community recreation centers, job and preparation training, along with professional staff for mentoring, counseling, interaction, and developing safe alternatives for these parents and children who find themselves in abusive or neglected situations and need to have a safe place to go. When we have stakeholders contributing to PDVA they both have one common goal, this is to develop a program(s) that benefit and enriches the lives of children and parents through education, protection, and awareness within the community. If the agency’s administration and staff can ensure that the agency will follow their objectives, the program will be successful and continue to receive the frequent assistance needed from stakeholders, then and only then can the agency achieve its goals and have the trust of the community it serves. Team work and involvement makes all the difference especially when the agency speaks out against violence and abuse to the community. The final conclusion is to have the agency’s administration, staff, stakeholders, and the community on the same page and be accountable for their program(s) and mostly be involved. This is to protect, educate and make everyone aware of domestic violence, prevention, rape, abuse (physical and verbal), bullying, gang activities, child trafficking, and alcohol/ substance abuse. Everyone within the agency and the community needs to identify, speak out and report these activities and to do it in a safe protective method, for this is what saves lives. To have law enforcement, probation officers, professional trained advocates, hospitals, schools, churches, local businesses, neighborhood watch programs, and community centers becoming one in corporation, to eliminate domestic violence and abuse of any form, before it transpires and becomes a life threating situation. Having a place to go, any time, day or night is a must. To learn new trades and keep everyone active, growing and progressing towards recovery and success. Children and parents need to stay active and constantly progressing towards success, not falling into idle time to get in trouble or make trouble. My grandmother use to say â€Å"Idle time is the work of the devil†

stock market crash :: essays research papers

Sexual discrimination has been around for many years and is present in many circumstances, however, that does not justify the unethical and immoral views against lesbians or gays There is info in the play â€Å"the children’s hour† that proves lesbianism was looked down upon for the wrong reasons. a.  Ã‚  Ã‚  Ã‚  Ã‚  They lost their jobs – all of the parent’s of the children attending the school checked their kids out. b.  Ã‚  Ã‚  Ã‚  Ã‚  People would stare at them – Even Martha went to check the mail people driving by would stare. c.  Ã‚  Ã‚  Ã‚  Ã‚  Loved ones left them – Karen’s future husband left her d.  Ã‚  Ã‚  Ã‚  Ã‚  Lost any reason to live because no one loved them – they only had each other as friends. e.  Ã‚  Ã‚  Ã‚  Ã‚  e. All of this shows the immorality people have towards someone’s sexual background and this needs to be stopped f.  Ã‚  Ã‚  Ã‚  Ã‚  II. There are also obvious examples of how society today is filled with unfair judgment towards lesbians and gays today. g.  Ã‚  Ã‚  Ã‚  Ã‚  While people in the novel lose their jobs, people lose their jobs today as well because of their sexuality. h.  Ã‚  Ã‚  Ã‚  Ã‚  People still stare at these people and often mock them i.  Ã‚  Ã‚  Ã‚  Ã‚  This shows immorality and intolerance towards lesbians and needs to be stopped before the problem gets worse. j.  Ã‚  Ã‚  Ã‚  Ã‚  Call to action: Because of the evidence I have provided, it is very clear that something should be done. k.  Ã‚  Ã‚  Ã‚  Ã‚  A. I feel that a very logical solution would be to have unions create stronger enforcement against discrimination towards people concerning their sexual background by not allowing this personal information given out to their employers. If this is done, then less people will lose their jobs because of an issue they cannot control. l.  Ã‚  Ã‚  Ã‚  Ã‚  B. Another logical solution would be to look at ourselves and see if we are hurting any of these people either directly or indirectly.

Irene Hickman’s Mind Probe Hypnosis

This book is about the various aspects regarding hypnosis. Hypnosis, the manipulation of the human mind by another entity is slowly going mainstream, reaching the people and making good use of it. It has been long ignored and now it becomes useful to professionals in treating various disorders of people. This book clearly show the different kinds of scenarios that you get when you explore a person’s mid. It also shows how to go deep into the mind in order to discover things or experiences from the past that could be hindering a person to live a normal life. Thus, it serves and benefits people by easing their mind, body and emotions. The author covers issues birth and death, problems of allergies, the use of fantasy and fact, and even treating sex problems. These issues were tackled on how the mind deals with tem, on how the subconscious mind is able to suppress these thoughts, if ever they gave the person a bad experience. This book is different from other books of the same type is that it doesn’t merely talk about how one should go back to the past and revisit his life before, but instead, to go back and be able to know the origin of a certain problem he is currently facing in the present time. The cases found in this book are all very useful and informative, wherein it describes their experiences with their subconscious, thus a very good guide for professionals and those who practice hypnosis. The author covers a wide scope in the aspect of hypnosis. It deals on how people’s fear could have its roots in the previous events in his life, wherein he suffered a great deal of pain or hardship which led to what he is experiencing now. Hypnosis touches on how to deal with one’s fears and problems primarily from recognizing them, and acknowledging its existence. I think the most effective method of the author is the allergy-suppression dialog, wherein a person who has an allergy can be hypnotized to reminisce his past life to discover the cause of the allergy. If the cause is found, the person hypnotized will be asked to go through it over and over again until he is not feeling and discomfort or fear towards the situation they had that led to the allergy. This is a very effective way in treating patients who suffer from bodily reactions without knowing the real cause. Even if they seek medical help, the medical professionals are unable to find the real cause of the allergies. This is when hypnosis is used as a means of treatment. An example of a case where a hypnosis session was used to cure an allergy problem is with a certain Marge Tellez, who suffered an abnormal response to cold water for a long time already. Any exposure to cold water was exchanged with a rather violent reaction from her body. When she drinks cold water, the inside of her mouth would swell, and when cold water touches her, her skin would become swollen and cracked, and was really very hard and painful for her. Doctors from various medical institutions were unable to cure her, and were considered a rare case. They tried to suppress her condition by giving her a daily injection of a drug, which seem to have worked a little bit. When she resorted to hypnosis, it was found out that in her past life, she had some various bad experiences with cold water. This includes a few circumstances that she was drowned or was nearly drowned. Another situation is that she was a galleon slave and fought their captain, and the most traumatic for her was a ship wreck which claimed the life of two of her kids. With those situations in hand, the hypnotist asked her again and again to describe and talk about the situations and asks her what she feels, until they reach the point that she wasn’t uncomfortable with it and that she doesn’t feel any fear of the cold water anymore (Hickman, 2002). Another case was with a certain R.S. He complained of a severe reaction of his body to cold weather. If though he wears thick layers of clothes and jackets, he would feel uneasy and uncomfortable. It was found out, using the same method of hypnosis, that in his past life, he has been lost in a blizzard in the early years of Texas and he froze to death. Another situation that sparked his fear of the cold weather is when he died from the cold during the time of the Romans and their conquests. His past life experiences were handled by the same process, through hypnosis and recognition and confrontation of the problem itself. Through confrontation, the problem was well taken care of and he eventually lost his allergy to the cold weather. It would be a very wonderful experience if you would be able to try all the possible means in acquiring a positive result, since you would know first hand which would be really be useful for you. I think the application of these methods will depend on the situation of the patient. There are some patients who have no reaction on a certain method, and if you would use another one, you would be able to obtain a result. I would prefer the process of going back to your past self in order to cure an allergy. Because of that, it enables the patient to be free of the restrictions which are brought about by the allergy he is having. If you eliminate the root, you are enabling yourself to be able to enjoy and live your life to the fullest without worrying about any allergies. It would depend on how you approach a certain problem. I wouldn’t want to avoid any of the techniques because they could have potential use to them in the near future. It will be able to teach us what we need to know and how we could go about on things. As a hypnotherapy’s practitioner, it should be known that hypnosis is very useful in relieving a person’s stress. It is a key point to have an idea as to what could be the cause of a person’s allergy. I would personally recommend the use of the process wherein you could be able to eliminate an allergy of some sort. Summary The book was able to convey a lot important aspects regarding hypnosis and being able to probe a person’s mind. It is very important so that you could be relieved of a stress or overcome a certain fear of something. Through this, man is capable of living freely, without the hindrance of theses problems, wherein man is the one that creates these problems. References: Hickman, I. (2002). Mind Probe Hypnosis   Retrieved January 20, 2007, from http://www.indiangyan.com/books/hypnosisbooks/Mind_probe_hypnosis/problem_of_allergies.shtml      

In the Dream of the Man that was Dreaming, the Dreamt Man Woke Essay

By traditional definition, perception is anything that can be known through the five senses. However, this quote adds another dimension to the idea about perception. It implies that perception is not dictated by the five senses, but by the brain. If a man perceives something, he has either seen it, heard it, felt it, smelt it, tasted it, or any combination of those. A man knows that a car has crashed because he saw the collision and heard the loud noise. He knows that he likes steak through enjoying its pleasant smell and satisfying taste. In addition, he knows that fire is hot because the nervous system allows him to feel its warmth. However, one usually forgets that it is impossible to use these senses without the brain, which controls each of these perceptions. The quote serves as a supporting reminder of this idea. Arguably, the dreaming man is able to perceive a dreamt man waking up. Yet, he does not necessarily see the man with his own eyes, because his eyelids are shut. He does not hear the dreamt man with his ears; he does not feel the man with his hands, and he certainly doesn’t taste or smell the man. So how is he able to perceive him? He is able to perceive him because his brain still functions, creating the image of the dreamt man waking. Now, the reason why the brain creates the image of the dreamt man is for another paper, about dream interpreting. The quote simply implies that we perceive only what our brain wants us to, and that our brain may even make us perceive what is not reality. It may be possible that we do not always know what is reality even if it is right in front of us. For example, today might feel like a cold day, yet it is still about 50-60 degrees F. However, in the winter months of January and February, a 60 degree day may not feel so cold. In fact, it would even feel warm compared to the usual freezing temperature. This is because the brain interprets what messages are sent through the nervous system, and it tells the body to feel warm because it is used to a colder temperature. Recently, due to the sniper shootings, America’s Most Wanted conducted a study which proved that the brain can affect what a witness may have seen with his or her own eyes. This is a major cause of the inconsistent eyewitness accounts of the shootings. These are just a few examples that prove that perception is under the complete control of the brain. Perception is much more than what the body is able to sense; it is how the brain interprets the information it receives through those senses. Even while the body is in slumber, the brain continues to interpret and create perceptions. Does the brain have a mind of its own?

Imigration essays

Imigration essays For many, immigration to the United States during the late 19th to early 20th century would be a new beginning to a prosperous life. However there were many acts and laws past to limit the influx of immigrants, do to prejudice, such as the Chinese Exclusion Act. Later on into the 20th century there would be laws repealing the older immigration laws and acts making it possible for many more foreigners to immigrate to the United States. Even with the new acts and laws that banned the older ones, no one can just walk right in and become a citizen. One must go through several examinations and tests before he or she can earn their citizenship. One man who has experienced immigrating into the United States is Charles B. Wang, an immigrant from China that has made himself a multibillion-dollar fortune in the computer industry. The Chinese Americans who originally faced extreme racism on the west cost are spread across the nation today and most have kept their culture. Many immigration laws and acts were placed against foreigners to control the influx of immigrants arriving on the American shores. The first of these was the Chinese Exclusion Act of May 6, 1882. (3,1098) Although directly affecting only a small group, it was the turning point of the U.S. immigration policies. Prior to this act no significant number of free immigrants had been barred from the country. Once the Chinese Exclusion Act had been placed, further limitations on the immigration of ethnic groups became standard procedure for more than eight decades .(3,1098) Since the arrival of the first Chinese Immigrants, racist hostility towards the Chinese always existed. (3,342) They were predominantly male laborers, concentrated in California. (3,342) They were vital to the development of western mining, transportation, and agriculture.(3,342) By 1876 enough political pressure existed to cause a congressional investigation. (3,342) An 1880 treaty gave the United State...

Edison and His Brilliance essays

Edison and His Brilliance essays Thomas A. Edison earned his reputation as one of America's greatest inventors and heroes. Full of innovation, ingenuity, and enterprise, Edison "embodie[d] much of what Americans have felt was positive about the national experience. " Edison can put claim to 1093 US patents in addition to thousands more international patents. His works include such major contributions as advancements in telegraphy, the phonograph, a perfected nickel-iron-alkaline battery, and the first commercially successful incandescent lighting system. As shown by his many patents, Edison not only contributed innovative technologies to society, but he was also a successful entrepreneur. Edison's success with the incandescent light was not only one of his greatest achievements, but also one of man's greatest achievements. Edison began tinkering with the notion of incandescence in 1876 up to 1878, when he dedicated his efforts to produce an economical electric light. He combined both his stunning intellect with his spirit for hard work to produce some of the world's greatest inventions. Finally in 1879, after nearly four years of tedious work, Edison's first success came about with the use of a carbonized cotton thread. Born on February 11, 1847 to Samuel and Nancy Edison, Thomas spent the first seven years of his life in Milan, Ohio, his place of birth. In 1854, opportunity took the Edison family to Port Huron, Michigan, a city twice the size of Milan. Edison's formal education ended after only three months of private schooling; he "responded poorly to the regimented atmosphere of the school," which caused some to see Edison as a "problem child. " However, Edison's mother, a former school teacher, began educating Thomas at home. Edison credits some of his creativity to his non-formal education, claiming that formal education, "cast 'the brain into a mould' and '[did] not encourage original thought or reasoning,' laying 'more stress on memory than on observ...

How and Why Guinea Pigs Were Domesticated

How and Why Guinea Pigs Were Domesticated Guinea pigs (Cavia porcellus) are small rodents raised in the South American Andes mountains not as friendly pets, but primarily for dinner. Called cuys, they reproduce rapidly and have large litters. Today guinea pig feasts are connected with religious ceremonies throughout South America, including feasts associated with Christmas, Easter, Carnival, and Corpus Christi. Modern domesticated adult Andean guinea pigs range from eight to eleven inches long and weigh between one and two pounds. They live in harems, approximately one male to seven females. Litters are generally three to four pups, and sometimes as many as eight; the gestation period is three months. Their lifespan is between five and seven years. Domestication Date and Location Guinea pigs were domesticated from the wild cavy (most likely Cavia tschudii, although some scholars suggest Cavia aperea), found today in the western (C. tschudii) or central (C. aperea) Andes. Scholars believe that domestication occurred between 5,000 and 7,000 years ago, in the Andes. Changes identified as the effects of domestication are increased body size and litter size, changes in behavior and hair coloration. Cuys are naturally gray, domesticated cuys have multicolored or white hair. Keeping Guinea Pigs in the Andes Since both wild and domestic forms of guinea pigs can be studied in a laboratory, behavioral studies of the differences have been completed. Differences between wild and domestic guinea pigs are in some part behavioral and part physical. Wild cuys are smaller and more aggressive  Ã¢â‚¬â€¹and pay more attention to their local environment than domestic ones and wild male cuys do not tolerate each other and live in harems with one male and several females. Domestic guinea pigs are larger and more tolerant of multi-male groups, and exhibit increased levels of social grooming of one another and increased courtship behavior. In traditional Andean households, cuys were (and are) kept indoors but not always in cages; a high stone sill at the entrance of a room keeps cuys from escaping. Some households built special rooms or cubby holes for cuys, or more typically keep them in the kitchens. Most Andean households kept at least 20 cuys; at that level, using a balanced feeding system, Andean families could produce at least 12 pounds of meat per month without decreasing their flock. Guinea pigs were fed barley and kitchen scraps of vegetables, and the residue from making chicha (maize) beer. Cuys were valued in folk medicines and its entrails were used to divine human illness. Subcutaneous fat from the guinea pig was used as a general salve. Archaeology and the Guinea Pig The first archaeological evidence of the human use of guinea pigs dates to about 9,000 years ago. They may have been domesticated as early as 5,000 BC, probably in the Andes of Ecuador; archaeologists have recovered burned bones and bones with cut marks from midden deposits beginning about that time. By 2500 BC, at sites such as the Temple of the Crossed Hands at Kotosh and at Chavin de Huantar, cuy remains are associated with ritual behaviors. Cuy effigy pots were made by the Moche (circa AD 500-1000). Naturally mummified cuys have been recovered from the Nasca site of Cahuachi and the late prehispanic site of Lo Demas. A cache of 23 well-preserved individuals was discovered at Cahuachi; guinea pig pens were identified at the Chimu site of Chan Chan. Spanish chroniclers including Bernabe Cobo and Garcilaso de la Vega wrote about the role of the guinea pig in Incan diets and ritual. Becoming a Pet Guinea pigs were introduced into Europe during the sixteenth century, but as pets, rather than food. Remains of one guinea pig were recently discovered within excavations at the town of Mons, Belgium, representing the earliest archaeological identification of guinea pigs in Europeand similar in time to the 17th-century paintings which illustrate the creatures, such as the 1612 Garden of Eden by Jan Brueghel the Elder. The excavations at the site of a proposed parking lot revealed a living quarter which had been occupied beginning in medieval times. The remains include eight bones of a guinea pig, all found within a middle-class cellar and adjacent cesspit, radiocarbon dated between AD 1550-1640, shortly after the Spanish conquest of South America. The recovered bones included a complete skull and the right part of the pelvis, leading Pigià ¨re et al. (2012) to conclude that this pig was not eaten, but rather kept as a domestic animal and discarded as a complete carcass. Sources History of the Guinea Pig  from archaeologist Michael Forstadt. Asher, Matthias. Large males dominate: Ecology, social organization, and mating system of wild cavies, the ancestors of the guinea pig. Behavioral Ecology and Sociobiology, Tanja Lippmann, Jà ¶rg Thomas Epplen, et al., Research Gate, July 2008. Gade DW. 1967.  The Guinea Pig in Andean Folk Culture.  Geographical Review  57(2):213-224. Kà ¼nzl C, and Sachser N. 1999.  The Behavioral Endocrinology of Domestication: A Comparison between the Domestic Guinea Pig (Cavia apereaf.porcellus) and Its Wild Ancestor, the Cavy (Cavia aperea).  Hormones and Behavior  35(1):28-37. Morales E. 1994.  The Guinea Pig in the Andean Economy: From Household Animal to Market Commodity.  Latin American Research Review 29(3):129-142. Pigià ¨re F, Van Neer W, Ansieau C, and Denis M. 2012.  New archaeozoological evidence for the introduction of the guinea pig to Europe.  Journal of Archaeological Science  39(4):1020-1024. Rosenfeld SA. 2008.  Delicious guinea pigs: Seasonality studies and the use of fat in the pre-Columbian Andean diet.  Quaternary International  180(1):127-134. Sachser, Norbert. Of Domestic and Wild Guinea Pigs: Studies in Sociophysiology, Domestication, and Social Evolution. Naturwissenschaften, Volume 85, Issue 7, SpringerLink, July 1998. Sandweiss DH, and Wing ES. 1997.  Ritual Rodents: The Guinea Pigs of Chincha, Peru.  Journal of Field Archaeology  24(1):47-58. Simonetti JA, and Cornejo LE. 1991.  Archaeological Evidence of Rodent Consumption in Central Chile.  Latin American Antiquity  2(1):92-96. Spotorno AE, Marin JC, Manriquez G, Valladares JP, Rico E, and Rivas C. 2006.  Ancient and modern steps during the domestication of guinea pigs (Cavia porcellus L.).  Journal of Zoology  270:57–62. Stahl PW. 2003.  Pre-columbian Andean animal domesticates at the edge of empire.  World Archaeology  34(3):470-483. Trillmich F, Kraus C, Kà ¼nkele J, Asher M, Clara M, Dekomien G, Epplen JT, Saralegui A, and Sachser N. 2004. Species-level differentiation of two cryptic species pairs of wild cavies, genera Cavia and Galea, with a discussion of the relationship between social systems and phylogeny in the Caviinae.  Canadian Journal of Zoology  82:516-524.

IT - Attacking Cryptography Essay Example | Topics and Well Written Essays - 1250 words

IT - Attacking Cryptography - Essay Example Security requires constant and periodic changes to pace up and counter the threats that are ever increasing. Similarly, cryptography also goes with the same approach of upgrading new state of the art encryption algorithms one after another and from safe to the safest, so that it cannot be cracked. Lastly, the future concerns for blow fish encryption algorithm are associated with minimizing the use of S boxes along with less iterative processes along with sub key calculation on the fly. Two fish that is considered to be the next state of the art encryption algorithm after blow fish will be considered as AES final with 128 bit block size and can handle more operations. Two fish incorporates a 16 round structure with additional options for inputs and outputs, as the plain text is converted in to 32 bit words. The inputs incorporates four key words followed by sixteen rounds and each round, two words on the left are utilized as inputs to the function donated by ‘g’ (Stinson and Tavares ). ... S-boxes are dependent on large keys that are more resilient to cryptanalysis (Anderson. n.d). Moreover, permutations are key dependent with a support of diverse operations associated with mathematics that is integrated with XOR and addition (Anderson). For attacking the encrypted files, Charlie can use many attack methods for retrieving the password files stored in the database maintained by ‘keepass’. The plaintext and cipher text methods of attacks incorporates a cryptanalyst that has an access to plaintext and the conforming cipher text and pursues to find association in between the two. Whereas, a cipher text is associated with an attack in which cryptanalyst is accessible to cipher text and do not have access to conforming plaintext. Charlie can use generic ciphers such as Caesar, frequency analysis for cracking the cipher on Alice’s workstation. Moreover, Charlie can also use a plaintext and chosen cipher text attack for retrieving the passwords. This type o f attack incorporates a cryptanalyst that is capable of encrypting a plaintext of choice and examines the results of cipher text. This type of attack is most generic for asymmetric cryptography, as Charlie can gain public key via cryptanalyst. Charlie can also choose cipher text attack that incorporates a cryptanalyst selecting a cipher text that seeks for a similar plaintext. Charlie can decrypt oracle that is a machine for decrypting data without exposure of key. Moreover, Charlie can also execute the attack on public key encryption, as it initiate with a cipher text and seeks for similar matched plaintext data available publically. Charlie can also utilize adaptive attacks (Krawczyk), as these attacks incorporate a cryptanalyst that selects plaintext or cipher text

Critical success factors for fashion market online retailing business Essay

Critical success factors for fashion market online retailing business - Essay Example 5.5.3 Scalability 80 5.6 Brand Management 80 Chapter 6: Discussion and Conclusion 83 6.1 Introduction 83 6.2 Summary of Findings 84 6.3 Study's Contribution 86 6.4 Directions for Further Research 87 6.5 Conclusion 88 Acknowledgements There are many people whom I would like to include in my Acknowledgement,' not least of which are all the professors who taught me at this university. Each and every one of them contributed to my intellectual development and gave me the tools I needed throughout the research and the writing of my dissertation. I know that if it were not for them, I would not have been able to research and write this study. In my opinion, however, few deserve the acknowledgement due to my supervisor, David Bromilow. He, more than any, knows how confused I was by the sheer size of this project and how, more often than not, I lost direction and, sometimes, confidence. His continued patience and invaluable guidance are what kept me on track. The support which David Bromilow gives all his students and, his constructive criticisms and advice, are responsible for my having finished this dissertation and my presenting of it. I am extremely grateful to him. Last but not least, I want to reserve a special acknowledgement to my parents in Hong Kong and both my aunt and uncle. Their continued and unfailing emotional and financial support have brought me where I am today and have, indeed, opened up a world of possibilities before me. Therefore, it is to them that I dedicate my dissertation. Abstract Chapter 1: Introduction 1.1 Introduction Over the last decade the user-friendly Internet has been developed such that E-commerce is now widely used as a main competing business mechanism. In fact the growth of E-commerce has... The paper tells that E-commerce has become more significant in recent years, though it has been developed in various forms for past 20 years. For example, ‘Electronic Data Interchange’ (EDI) provides a collection of standard message formats and an element dictionary for business to exchange data through an electronic messaging service’. Another example is ‘Electronic Funds Transfer’ (EFT) first introduced in the late 1970s, which transfers money between financial repositories such as banks or bank accounts’. The growth and acceptance of credit cards, Automated Teller Machines and telephone banking can also be regarded as alternative forms of E-commerce. Although many- of these electronic trading technologies have brought progressive effects to their own markets and increased recognition on these systems to their customers, it is very obvious that E-commerce has certainly purveyed its excellence and has brought huge impact on the economic transf ormation only in recent years. In simple terms, ‘E-Commerce’ or Electronic Commerce is defined as ‘the process of buying, selling or exchanging products, services and information via computer networks including the Internet’. It is also alternatively defined; ‘The entire set of processes that support commercial activities on a network and involve information analysis’. Recently, however, we have seen explosive development in E-commerce mainly thanks to the development of the Internet and the World Wide Web, which facilitate e-commerce much more accessible. E-commerce can be simply categorised into two major activities; ‘Business-to-Business (B2B)’ and ‘Business-to-Consumer (B2C)’ activities.

Leadership in Education;Teachers as Leaders Essay

Leadership in Education;Teachers as Leaders - Essay Example It is equally important that certain basic assumptions about the educational leadership qualities especially which relates to the individual approach of tackling issues and objectives, may create a vast difference to the results achieved. The roles and responsibilities of a teacher are multidimensional. â€Å"The diversity, complexity, and changing nature of basic learning needs of children, youth and adults necessitate broadening and constantly redefining the scope of basic education† (UNESCO, 1995). The teachers often serve as role models for their students so they need to be very meticulous and at the same time, he/she should be extremely knowledgeable so as to command respect from their students. The inherent tendencies of the children to keep their teachers on the pedestal makes it imperative that the teachers themselves must cultivate a value based character so that they are not only able to command respect from their students but their impeccable behaviour and teaching prowess, serves to motivate them to achieve greater height of excellence in studies and personal growth. Educational leaders are not pre defined and moulded into certain stature. They are people who may be in the position to influence and motivate students to give their best. Educators and school administrators both can take up the role of educational leaders because both of them have the capacity to wield considerable influence among the students and teachers alike so that they give their best. While the non teaching staffs of educational institutes indirectly influences the students to acquire character, the role of teachers is of utmost importance because of their proactive involvement in the moulding of the character of the students. It is therefore, imperative that teachers must inculcate specialized teaching methodologies and value system that addresses the all round growth of the student fraternity. School administrator as educational leader, helps create a congenial atmosphere

Principles Of Management Essay Example | Topics and Well Written Essays - 2000 words - 2

Principles Of Management - Essay Example For effectiveness in the performance of any business enterprise, therefore, the management of the organization must devise a mechanism for influencing the resources of the company in a proper manner to enable it achieves its objectives (Yeoh & Koronios, 2010). Effective management is a significant component for achievement of the optimum productivity of an organization. Using an appropriate management and leadership style, the top, and the middle managers in an organization can shape both the internal and the external environment of the organization to ensure improvement in productivity within the organization. Motivation of the employees is one aspect of ensuring proper management of the internal environment of the organization, while provision of the essential social services is a responsibility of an organization to ensure appropriate cooperation and collaboration with the external environment of the organization. Management in an organization draws from a multivariate of principles and styles, thus to understand the nature of management in an organization, this paper will analyses management through a discussion on the significance of management duties, the importance of team management and communication, effective leadership as well as the ethical factors influencing effective management in an organization (Walker, 2004). The management functions in an organization are geared towards coordination of the efforts of the employees towards the meeting of the objectives of the organization. The coordination purposes are done using available resources in the organization to ensure efficiency and effectiveness in the utilization of the resources to have an optimum output. The management functions in an organization thus include planning, organizing, staffing, directing and controlling the endeavors of the organization. Planning as a management function of an organization contains all the

Research critique part 2 Essay Example | Topics and Well Written Essays - 750 words

Research critique part 2 - Essay Example Both the independent and dependent variables have been identified in the study. The independent variables were the task-oriented leadership, and relationship-oriented leadership. The dependent variable in the study relates to job satisfaction. Questionnaires were used to collect data from the 444 nurses. More to this, interviews were used to collect data from 40 ward managers, and 13 directors. The managers and directors also filled questionnaires after their interview. In addition, field observations in 40 wards were carried out to provide data for the study. The 444 nurses were too many to conduct interviews with them, thus had to use questionnaires to avoid the tedious process. Questionnaires also allow for fast collection of data. Interviews with and questionnaires for the managers and directors were used to collect specific information. The interviews were also used as they provided the researchers with an opportunity to clarify on certain things. The questionnaires to the 444 nurses were filled and were returned within the three to four days that observations took place in the respective wards. The interviews were also conducted during the week that the various wards were under observation, as well as filling of the questionnaires. Ward visits lasted between 20-30 hours per ward for the three or four days spent in a ward. A total of 900 hours were spent on the observations. The wards were visited one at a time, and the nurses issued with the questionnaire to fill in at their own time. The interviews also took place during the time the wards were visited for the first author to make observations. The data was analyzed by use of two-level analyses. These were the individual predictor and the ward-level predictors. Leadership style was the individual predictor. Use of teams, staff stability, and workload were the ward-level predictors. A software

Principles Of Management Essay Example | Topics and Well Written Essays - 2000 words - 2

Principles Of Management - Essay Example For effectiveness in the performance of any business enterprise, therefore, the management of the organization must devise a mechanism for influencing the resources of the company in a proper manner to enable it achieves its objectives (Yeoh & Koronios, 2010). Effective management is a significant component for achievement of the optimum productivity of an organization. Using an appropriate management and leadership style, the top, and the middle managers in an organization can shape both the internal and the external environment of the organization to ensure improvement in productivity within the organization. Motivation of the employees is one aspect of ensuring proper management of the internal environment of the organization, while provision of the essential social services is a responsibility of an organization to ensure appropriate cooperation and collaboration with the external environment of the organization. Management in an organization draws from a multivariate of principles and styles, thus to understand the nature of management in an organization, this paper will analyses management through a discussion on the significance of management duties, the importance of team management and communication, effective leadership as well as the ethical factors influencing effective management in an organization (Walker, 2004). The management functions in an organization are geared towards coordination of the efforts of the employees towards the meeting of the objectives of the organization. The coordination purposes are done using available resources in the organization to ensure efficiency and effectiveness in the utilization of the resources to have an optimum output. The management functions in an organization thus include planning, organizing, staffing, directing and controlling the endeavors of the organization. Planning as a management function of an organization contains all the

Unit 3&4 Micro Assignment Example | Topics and Well Written Essays - 500 words

Unit 3 Micro - Assignment Example The lowest sales tax in the US is 4.5% in Hawaii and Portland, Oregon, while Anchorage in Alaska does not have any kind of sales tax. What this shows is the rest of the country could pay between 4.5 and 10% showing that sales tax is only part the overall tax structure where, for example, states such as Washington has a sales tax, but it does not have income tax. The table in the appendix shows what kind of sales tax Americans living in the various states are paying showing that the average tax rate could approach 8% and could be considered high (Tax Foundation, 2012). Another indicator to look at might be the US had $558 billion trade deficit with the outside world in 2011 showing that the nation is importing more than it is exporting that reveals there could be foreign made goods flooding the US market. The deficit with China alone accused of flooding the US market with goods made using cheap labor was at $295.5 billion in 1911. Other sign that Americans are buying more foreign made goods is the manufacturing jobs in the US are disappearing where in 10 years alone 5 million manufacturing jobs might have disappeared. The trade imbalance the US had that was 7 times more than any other nation shows that the American consumers are buying foreign goods more than any other nation. Buying foreign goods hits hard on the local manufacturing where in the US alone, on average 15 manufacturing facilities were closing everyday for the last ten years showing that imported goods had replaced goods produced by such manufacturers. The outcome of heavily relying on foreign made goods had been that at least more than 41% of working age Americans do not have decent jobs, while the majority of new created jobs are low-tech and low-paying. When looking at figures like this it is possible to say that there are many imported goods in the US economy, to the point

The Two Men in Luther Essay Example for Free

The Two Men in Luther Essay Martin Luther, a Christian theologian stated in 1520 that, â€Å"A Christian man is the most free lord of all, and subject to none; a Christian man is the most dutiful servant of all, and subject to everyone†. Although at first glance, this statement appears to be a paradox. Through the understanding of Luther’s beliefs between the difference of spirituality and physicality, one can realize that this statement is not contradictory. The Catholic church believs that one needs spiritual purity, as well as the performance of Christian acts to achieve salvation. Martin Luther believed that preforming Christain deeds was godlike, but not a component of reaching salvation. In the sixteenth century, the Catholic Church believed that to achieve salvation, one must be spiritually pure, and preform a sufficient amount of good Christian acts. The concept exists to allow christains more time to preform these acts to ensure salvation. Martin Luther disagreed with the catholic church in that to reach all one has to do to reach salvation is to be spiritually pure by accepting the word of god. He felt that the Catholic Church took advantage of its followers by saying that giving money was a Christian act and that one could buy their way to heaven. Luther’s doctrines formulated a new breed a christains that believed in spirituality as the key to achieving salvation. This spiritual side of a christain was referred to as the inward man. The inward man could achieve salvation by accepting the word of god.

Ryman Is Famous For Customer Service Marketing Essay

Ryman Is Famous For Customer Service Marketing Essay Introduction Ryman is famous for customer service. Everyone who works at the 237 Ryman stores nationwide aims to deliver the best possible customer experience to everyone who visits the specialist stationery stores.   This is achieved through a number of routes, including the companys investment in training so that people in the stores have an in-depth knowledge of their product range. Employees feel valued by the organization that encourages them to come up with bright ideas that are then shared within the business.   As well as being the nations high street stationery specialist, many Ryman stores offer additional services to customers. For example, many stores have a photocopier machine for customers to use and all stores provide printed stationery.   Other services range from document binding, a fax service, a photo booth, laminating, and a bulk copying service. Some stores usually based in the larger cities have a Copy Shop where all these services are offered. There are four Ryman stores that also have a Post Office. Industrial Plan Industry analysis is a tool that facilitates a companys understanding of its position relative to other companies that produce similar products or services. Understanding the forces at work in the overall industry is an important component of effective strategic planning. Industry analysis enables small business owners to identify the threats and opportunities facing their businesses, and to focus their resources on developing unique capabilities that could lead to a competitive advantage. Many small business owners and executives consider themselves at worst victims, and at best observers of what goes on in their industry. They sometimes fail to perceive that understanding your industry directly impacts your ability to succeed. Understanding your industry and anticipating its future trends and directions gives you the knowledge you need to react and control your portion of that industry, Kenneth J. Cook wrote in his book The AMA Complete Guide to Strategic Planning for Small Business.However, your analysis of this is significant only in a relative sense. Since both you and your competitors are in the same industry, the key is in finding the differing abilities between you and the competition in dealing with the industry forces that impact you. If you can identify abilities you have that are superior to competitors, you can use that ability to establish a competitive advantage. http://www.enotes.com/small-business-encyclopedia/industry-analysis An industry analysis consists of three major elements: the underlying forces at work in the industry; the overall attractiveness of the industry; and the critical factors that determine a companys success within the industry. The premier model for analyzing the structure of industries was developed by Michael E. Porter in his classic 1980 book Competitive Strategy: Techniques for Analyzing Industries and Competitors. Porters model shows that rivalry among firms in industry depends upon five forces: the potential for new competitors to enter the market; the bargaining power of buyers and suppliers; the availability of substitute goods; and the competitors and nature of competition. These factors are outlined below. INDUSTRY FORCES The first step in performing an industry analysis is to assess the impact of Porters five forces. The collective strength of these forces determines the ultimate profit potential in the industry, where profit potential is measured in terms of long term return on invested capital, Porter stated. The goal of competitive strategy for a business unit in an industry is to find a position in the industry where the company can best defend itself against these competitive forces or can influence them in its favor. Understanding the underlying forces determining the structure of the industry can highlight the strengths and weaknesses of a small business, show where strategic changes can make the greatest difference, and illuminate areas where industry trends may turn into opportunities or threats. http://www.enotes.com/small-business-encyclopedia/industry-analysis EASE OF ENTRY Ease of entry refers to how easy or difficult it is for a new firm to begin competing in the industry. The ease of entry into an industry is important because it determines the likelihood that a company will face new competitors. In industries that are easy to enter, sources of competitive advantage tend to wane quickly. On the other hand, in industries that are difficult to enter, sources of competitive advantage last longer, and firms also tend to benefit from having a constant set of competitors. The ease of entry into an industry depends upon two factors: the reaction of existing competitors to new entrants; and the barriers to market entry that prevail in the industry. Existing competitors are most likely to react strongly against new entrants when there is a history of such behavior, when the competitors have invested substantial resources in the industry, and when the industry is characterized by slow growth. Some of the major barriers to market entry include economies of scale, high capital requirements, switching costs for the customer, limited access to the channels of distribution, a high degree of product differentiation, and restrictive government policies. POWER OF SUPPLIERS Suppliers can gain bargaining power within an industry through a number of different situations. For example, suppliers gain power when an industry relies on just a few suppliers, when there are no substitutes available for the suppliers product, when there are switching costs associated with changing suppliers, when each purchaser accounts for just a small portion of the suppliers business, and when suppliers have the resources to move forward in the chain of distribution and take on the role of their customers. Supplier power can affect the relationship between a small business and its customers by influencing the quality and price of the final product. All of these factors combined will affect your ability to compete, Cook noted. They will impact your ability to use your supplier relationship to establish competitive advantages with your customers. http://www.enotes.com/small-business-encyclopedia/industry-analysis POWER OF BUYERS The reverse situation occurs when bargaining power rests in the hands of buyers. Powerful buyers can exert pressure on small businesses by demanding lower prices, higher quality, or additional services, or by playing competitors off one another. The power of buyers tends to increase when single customers account for large volumes of the businesss product, when a substitutes are available for the product, when the costs associated with switching suppliers are low, and when buyers possess the resources to move backward in the chain of distribution. AVAILABILITY OF SUBSTITUTES All firms in an industry are competing, in a broad sense, with industries producing substitute products. Substitutes limit the potential returns of an industry by placing a ceiling on the prices firms in the industry can profitably charge, Porter explained. Product substitution occurs when a small businesss customer comes to believe that a similar product can perform the same function at a better price. Substitution can be subtle-for example, insurance agents have gradually moved into the investment field formerly controlled by financial planners-or sudden-for example, compact disc technology has taken the place of vinyl record albums. The main defense available against substitution is product differentiation. By forming a deep understanding of the customer, some companies are able to create demand specifically for their products. http://www.enotes.com/small-business-encyclopedia/industry-analysis COMPETITORS The battle you wage against competitors is one of the strongest industry forces with which you contend, according to Cook. Competitive battles can take the form of price wars, advertising campaigns, new product introductions, or expanded service offerings-all of which can reduce the profitability of firms within an industry. The intensity of competition tends to increase when an industry is characterized by a number of well-balanced competitors, a slow rate of industry growth, high fixed costs, or a lack of differentiation between products. Another factor increasing the intensity of competition is high exit barriers-including specialized assets, emotional ties, government or social restrictions, strategic inter-relationships with other business units, labor agreements, or other fixed costs-which make competitors stay and fight even when they find the industry unprofitable. http://www.enotes.com/small-business-encyclopedia/industry-analysis http://kelas.files.wordpress.com/2009/10/porters-five-forces-model.jpg Production Plan Production planning is the function of establishing an overall level of output, called the production plan. The process also includes any other activities needed to satisfy current planned levels of sales, while meeting the firms general objectives regarding profit, productivity, lead times, and customer satisfaction, as expressed in the overall business plan. The managerial objective of production planning is to develop an integrated game plan where the operations portion is the production plan. This production plan, then, should link the firms strategic goals to operations (the production function) as well as coordinating operations with sales objectives, resource availability, and financial budgets. The production-planning process requires the comparison of sales requirements and production capabilities and the inclusion of budgets, pro forma financial statements, and supporting plans for materials and workforce requirements, as well as the production plan itself. A primary purpose of the production plan is to establish production rates that will achieve managements objective of satisfying customer demand. Demand satisfaction could be accomplished through the maintaining, raising, or lowering of inventories or backlogs, while keeping the workforce relatively stable. If the firm has implemented a just-in-time philosophy, the firm would utilize a chase strategy, which would mean satisfying customer demand while keeping inventories at a minimum level. The term production planning is really too limiting since the intent is not to purely produce a plan for the operations function. Because the plan affects many firm functions, it is normally prepared with information from marketing and coordinated with the functions of manufacturing, engineering, finance, materials, and so on. Another term, sales and operations planning, has recently come into use, more accurately representing the concern with coordinating several critical activities within the firm. The production plan also provides direct communication and consistent dialogue between the operations function and upper management, as well as between operations and the firms other functions. As such, the production plan must necessarily be stated in terms that are meaningful to all within the firm, not just the operations executive. Some firms state the production plan as the dollar value of total input (monthly, quarterly, etc.). Other firms may break the total output down by individual factories or major product lines. Still other firms state the plan in terms of total units for each product line. The key here is that the plan be stated in some homogeneous unit, commonly understood by all, that is also consistent with that used in other plans. PRODUCTION SCHEDULING The production schedule is derived from the production plan; it is a plan that authorized the operations function to produce a certain quantity of an item within a specified time frame. In a large firm, the production schedule is drawn in the production planning department, whereas, within a small firm, a production schedule could originate with a lone production scheduler or even a line supervisor. Production scheduling has three primary goals or objectives. The first involves due dates and avoiding late completion of jobs. The second goal involves throughput times; the firm wants to minimize the time a job spends in the system, from the opening of a shop order until it is closed or completed. The third goal concerns the utilization of work centers. Firms usually want to fully utilize costly equipment and personnel. Often, there is conflict among the three objectives. Excess capacity makes for better due-date performance and reduces throughput time but wreaks havoc on utilization. Releasing extra jobs to the shop can increase the utilization rate and perhaps improve due-date performance but tends to increase throughput time. Quite a few sequencing rules (for determining the sequence in which production orders are to be run in the production schedule) have appeared in research and in practice. Some well-known ones adapted from Vollmann, Berry, Whybark and Jacobs (2005) are presented in Operations Scheduling. THE PRODUCTION PLANNING AND PRODUCTION SCHEDULING INTERFACE There are fundamental differences in production planning and production scheduling. Planning models often utilize aggregate data, cover multiple stages in a medium-range time frame, in an effort to minimize total costs. Scheduling models use detailed information, usually for a single stage or facility over a short term horizon, in an effort to complete jobs in a timely manner. Despite these differences, planning and scheduling often have to be incorporated into a single framework, share information, and interact extensively with one another. They also may interact with other models such as forecasting models or facility location models. It should be noted that a major shift in direction has occurred in recent research on scheduling methods. Much of what was discussed was developed for job shops. As a result of innovations such as computer-integrated manufacturing (CIM) and just-in-time (JIT), new processes being established in todays firms are designed to capture the benefits of repetitive manufacturing and continuous flow manufacturing. Therefore, much of the new scheduling research concerns new concepts and techniques for repetitive manufacturing-type operations. In addition, many of todays firms cannot plan and schedule only within the walls of their own factory as most are an entity with an overall supply chain. Supply chain management requires the coordination and integration of operations in all stages of the chain. If successive stages in a supply belong to the same firm, then these successive stages can be incorporated into a single planning and scheduling model. If not, constant interaction and information sharing are required to optimize the overall supply chain. productdevelpment Operational Plan An  operational planning  is a subset of strategic work plan. It describes short-term ways of achieving milestones and explains how, or what portion of, a strategic plan will be put into operation during a given operational period, in the case of commercial application, a fiscal year or another given budgetary term. An operational plan is the basis for, and justification of an annual operating budget request. Therefore, a five-year strategic plan would need five operational plans funded by five operating budgets. Operational plans should establish the activities and budgets for each part of the organization for the next 1 3 years. They link the strategic plan with the activities the organization will deliver and the resources required to deliver them. An operational plan draws directly from agency and program strategic plans to describe agency and program missions and goals, program objectives, and program activities. Like a strategic plan, an operational plan addresses four questions: Where are we now? Where do we want to be? How do we get there? How do we measure our progress? The OP is both the first and the last step in preparing an operating budget request. As the first step, the OP provides a plan for resource allocation; as the last step, the OP may be modified to reflect policy decisions or financial changes made during the budget development process. Operational plans should be prepared by the people who will be involved in implementation. There is often a need for significant cross-departmental dialogue as plans created by one part of the organisation inevitably have implications for other parts. Operational plans should contain: clear objectives activities to be delivered quality standards desired outcomes staffing and resource requirements implementation timetables a process for monitoring progress. Helping Students   Budgeting can be difficult for students, which is why Ryman offers a discount on line of 12.5% for extra NUS customers. All you need to do is enter your card number in the shopping basket page or show your card in store.   If you are student but not a member of NUS Extra, you can receive a 10% discount in store if you show your student ID.   Helping those Looking for Gift Ideas   The great thing about stationery is that it is always useful, so it is an ideal gift for the practically-minded. You can now buy special pre-paid  gift cards  at various prices. Helping sport the Ryman League   Ryman are proud sponsors of the Isthmian Football League, called the Ryman League. The clubs are highly supportive of the companys charity fundraising and played with red footballs in support of the Red Nose Day and Sport Relief, as well as organising bucket collections.   Helping those in Need   The business has a great track record in supporting  good causes  and raised half a million pounds for Red Nose Day in 2009 and over  £225,000 for  Sport Relief  this year.   Employee fundraising is encouraged at all levels.   Ryman people   The companys dynamic Chief Executive Officer, Kypros Kyprianou, says that business should be fun, as well as being about making money. Perhaps this is why the company holds conferences for employees twice a year and encourages high performance through bonus schemes.   The high level of employee satisfaction might explain the low turnover of employees within the business, something that is very unusual within the competitive retail industry.   It is the belief of Chairman  Theo Paphitis, who is the Skillsmart Retail Apprentices Champion, that happy employees provide the best possible customer service.   All store employees have to be thoroughly trained before they can serve a customer, not least because they need to be aware of legislation relating to the sale of various goods. Training is then run on an on-going basis, resulting in employees joining the companys own Five Star Training program.   In addition, the company has just set up a Retail Academy that is currently training groups of store employees who are gaining a new qualification while working and so far the feedback has been very positive all round.   Ryman is a supporter of the  retail trust  charity which offers a confidential counselling service to retail employees.   Product Range and Sourcing   Product quality is important to Ryman and the company makes sure that all suppliers comply with the code of ethical trading (The Ethical Trading Initiative Base Code) and continues to monitor these standards on a regular basis. Like all forward-thinking companies, Ryman aims to minimize its carbon emissions and has put plans in place to achieve this important aim. Marketing plan A  marketing plan  is a business document written for the purpose of describing the current market position of a business and its  marketing strategy  for the period covered by the marketing plan. Marketing plans usually have a life of from one to five years. Purpose of a Marketing Plan The purpose of creating a marketing plan is to clearly show what steps will be undertaken to achieve the business marketing objectives. While some small business owners include their marketing plan as part of their overall business plan, if a business owner follows the recommended SBA format, parts of the marketing plan will be included in the various areas of the business plan. As an alternative, the marketing plan may be attached in its entirety as an appendix to a business plan. Whats in a Marketing Plan? A typical small business marketing plan might include a description of its competitors, the demand for the product or service, and the strengths and weaknesses from a market standpoint of both the business and its competitors. Other elements usually contained in a marketing plan include: Description of the product or service, including special features Marketing budget, including the advertising and promotional plan Description of the business location, including advantages and disadvantages for marketing Pricing strategy Market segmentation (specializing in specific niche markets or, if mass marketing, how marketing strategy might differ between different segments, such as age groups). Behind the corporate objectives, which in themselves offer the main context for the marketing plan, will lie the corporate mission, which in turn provides the context for these corporate objectives. In a sales-oriented organization, the marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate mission. This corporate mission can be thought of as a definition of what the organization is, of what it does: Our business is. This definition should not be too narrow, or it will constrict the development of the organization; a too rigorous concentration on the view that We are in the business of making meat-scales, as IBM was during the early 1900s, might have limited its subsequent development into other areas. On the other hand, it should not be too wide or it will become meaningless; We want to make a profit is not too helpful in developing specific plans. Abell suggested that the definition should cover three dimensions: customer groups to be served, customer needs to be served, and technologies to be utilized. Thus, the definition of IBMs corporate mission in the 1940s might well have been: We are in the business of handling accounting information [customer need] for the larger US organizations [customer group] by means of punched cards  [technology]. Perhaps the most important factor in successful marketing is the corporate vision. Surprisingly, it is largely neglected by marketing textbooks, although not by the popular exponents of corporate strategy indeed, it was perhaps the main theme of the book by Peters and Waterman, in the form of their Super ordinate Goals. In Search of Excellence said: Nothing drives progress like the imagination. The idea precedes the deed.  If the organization in general, and its chief executive in particular, has a strong vision of where its future lies, then there is a good chance that the organization will achieve a strong position in its markets (and attain that future). This will be not least because its strategies will be consistent and will be supported by its staff at all levels. In this context, all of IBMs marketing activities were underpinned by its philosophy of customer service, a vision originally promoted by the charismatic Watson dynasty. The emphasis at this stage is on obtaining a complete and accurate picture. A traditional albeit product-based format for a brand reference book (or, indeed, a marketing facts book) was suggested by Godley more than three decades ago: Financial data-Facts for this section will come from  management accounting, costing and finance sections. Product data-From production, research and development. Sales and distribution data Sales, packaging, distribution sections. Advertising,  sales promotion, merchandising data Information from these departments. Market data and miscellany From  market research, who would in most cases act as a source for this information. His sources of data, however, assume the resources of a very large organization. In most organizations they would be obtained from a much smaller set of people (and not a few of them would be generated by the marketing manager alone). It is apparent that a marketing audit can be a complex process, but the aim is simple:  it is only to identify those existing (external and internal) factors which will have a significant impact on the future plans of the company.  It is clear that the  basic  material to be input to the marketing audit should be comprehensive. Accordingly, the best approach is to accumulate this material continuously, as and when it becomes available; since this avoids the otherwise heavy workload involved in collecting it as part of the regular, typically annual, planning process itself when time is usually at a premium. Even so, the first task of this  annual  process should be to check that the material held in the current  facts book  or  facts files  actually  is  comprehensive and accurate, and can form a sound basis for the marketing audit itself. The structure of the facts book will be designed to match the specific needs of the organization, but one simple format suggested by Malcolm McDonald may be applicable in many cases. This splits the material into three groups: Review of the marketing environment. A study of the organizations markets, customers, competitors and the overall economic, political, cultural and technical environment; covering developing trends, as well as the current situation. Review of the detailed marketing activity.  A study of the companys  marketing mix; in terms of the 7 Ps (see below) Review of the marketing system.  A study of the marketing organization,  marketing research  systems and the current marketing objectives and strategies. The last of these is too frequently ignored. The marketing system itself needs to be regularly questioned, because the validity of the whole marketing plan is reliant upon the accuracy of the input from this system, and `garbage in, garbage out applies with a vengeance. Portfolio planning.  In addition, the coordinated planning of the individual products and services can contribute towards the balanced portfolio. 80:20 rule.  To achieve the maximum impact, the marketing plan must be clear, concise and simple. It needs to concentrate on the 20 percent of products or services, and on the 20 percent of customers, which will account for 80 percent of the volume and 80 percent of the profit. 7 Ps: Product, Place, Price and Promotion, Physical Environment, People, Process. The 7 Ps can sometimes divert attention from the customer, but the framework they offer can be very useful in building the action plans. Financial plan A financial plan consists of sets of  financial statement  that forecast the resource implications of making business decisions. For example, a company that is deciding to expand e.g. by buying and fitting out a new factory will create a financial plan which considers the resources required and the financial performance that will justify their use. You can see from this statement that the financial plan will need to take into account sources of finance, costs of finance, costs of developing the project, as well as the revenues and likely profits to justify the expansion program.   Planning models may consist of thousands of calculations. Typically these plans will be constructed with the aid of forecasting models and spreadsheets that can calculate and recalculate figures such as profit, cash flows and balance sheets simply by changing the assumptions. For example, the business may want to do one set of calculations for low, medium, and high demand figures for its products. Financial plans Financial plans are typically made out for a given time period, e.g. one, three or five years. The length of the time considered depends on the importance of projecting into the future and the reliability of estimates the further we consider the future. Long-term plans are created for major strategic decisions made by a business such as: take over and merger activity expansion of capacity development of new products overseas expansion. In addition financial planning will be carried out for shorter time spans. For example, annual budgets will be created which can be analysed by month and by cost centre. Short term financial plans then provide targets for junior and middle management, and a measure against which actual performance can be monitored and controlled. In addition it is normal practice for a business to prepare a three- or five-year plan in less detail, which is updated annually. A  budget  is a short term financial plan. It is sometimes referred to as a plan expressed in money but it is more accurately described as a plan involving numbers. A cost centre is defined by CIMA as a production or service location, function, activity or item of equipment whose costs may be attributed to cost units. This Financial Plan template will help you to identify the: Types of labour costs to be incurred during the project Items of equipment needed to deliver the project Various materials needed by the project Unit costs for labor, equipment and materials Other costs types such as administration Amount of contingency needed You can then use the Financial Plan template to create a budget by: Calculating the total cost involved in completing the project Identifying the total cost of each project activity Creating a schedule of expenses Creating a project budget is an extremely important part in any project, as it gives you a  goal post  to aim for. This Financial Plan will help you meet that goal post, by giving you a clear process and template for creating a budget for your project. http://www.myrightplan.com/wp-content/uploads/2010/03/Financial-planning-process.jpg

Pablo Ruiz Picassos Guernica :: Visual Arts Paintings Art

Pablo Ruiz Picasso's Guernica He was born in Malaga, Spain on October the twenty-fifth 1881 to Don Jose Ruiz Blascoand Dona Maria Picasso y Lopez. In 1897 Pablo was admitted to the Royal Academy of San Fernando, following in his father's foot steps tobecome an artist. During his life he painted many famous pieces however the 'Guernica' is arguably his best and most meaningful painting. After living a full life and having three children, he finally passed away on April the eighth at his villa in Mougins. In 1917, Picasso did the set and costume design for Serge Diaghilev's ballet "Parade." This contact with the theater world, as well as a trip to Italy, brought him back to figurative painting with a new interest in characters from the Italian comedy. He alternated this interest with his investigation into cubism. During the 1920s, Picasso continued to design theatre sets and painted in Cubist, Classical and Surreal modes. In late April of 1937, after hearing news of the saturation bombing of the civilian target of Guernica, Spain by the Nazi Luftwaffe, Picasso responded with his great anti-war painting, "Guernica." On April 26th 1937, a massive air raid by the German Luftwaffe on the Basque town of Guernica in Northern Spain shocked the world. Hundreds of civilians were killed in the raid which became a major incident of the Spanish Civil War. The bombing prompted Picasso to begin painting his greatest masterpiece... Guernica. The painting became a timely and prophetic vision of the Second World War and is now recognised as an international icon for peace. Despite the enormous interest the painting generated in his lifetime, Picasso obstinately refused to explain Guernica's imagery. Guernica has been the subject of more books than any other work in modern art and it is often described as..."the most important work of art of the twentieth century", yet its meanings have to this day eluded some of the most renowned scholars. The preoccupying theme of Guernica is of course death; reinforcing this, in the centre of the painting is a hidden skull which dominates the viewer's subliminal impressions. The skull is shown sideways and has been ingeniously overlaid onto the body of the horse, which is also a death symbol. The skull's mechanical appearance seems appropriate to the modern weaponry used in the 1937 bombing. Picasso often hid one or more related symbols within a particular image as Pablo Ruiz Picasso's Guernica :: Visual Arts Paintings Art Pablo Ruiz Picasso's Guernica He was born in Malaga, Spain on October the twenty-fifth 1881 to Don Jose Ruiz Blascoand Dona Maria Picasso y Lopez. In 1897 Pablo was admitted to the Royal Academy of San Fernando, following in his father's foot steps tobecome an artist. During his life he painted many famous pieces however the 'Guernica' is arguably his best and most meaningful painting. After living a full life and having three children, he finally passed away on April the eighth at his villa in Mougins. In 1917, Picasso did the set and costume design for Serge Diaghilev's ballet "Parade." This contact with the theater world, as well as a trip to Italy, brought him back to figurative painting with a new interest in characters from the Italian comedy. He alternated this interest with his investigation into cubism. During the 1920s, Picasso continued to design theatre sets and painted in Cubist, Classical and Surreal modes. In late April of 1937, after hearing news of the saturation bombing of the civilian target of Guernica, Spain by the Nazi Luftwaffe, Picasso responded with his great anti-war painting, "Guernica." On April 26th 1937, a massive air raid by the German Luftwaffe on the Basque town of Guernica in Northern Spain shocked the world. Hundreds of civilians were killed in the raid which became a major incident of the Spanish Civil War. The bombing prompted Picasso to begin painting his greatest masterpiece... Guernica. The painting became a timely and prophetic vision of the Second World War and is now recognised as an international icon for peace. Despite the enormous interest the painting generated in his lifetime, Picasso obstinately refused to explain Guernica's imagery. Guernica has been the subject of more books than any other work in modern art and it is often described as..."the most important work of art of the twentieth century", yet its meanings have to this day eluded some of the most renowned scholars. The preoccupying theme of Guernica is of course death; reinforcing this, in the centre of the painting is a hidden skull which dominates the viewer's subliminal impressions. The skull is shown sideways and has been ingeniously overlaid onto the body of the horse, which is also a death symbol. The skull's mechanical appearance seems appropriate to the modern weaponry used in the 1937 bombing. Picasso often hid one or more related symbols within a particular image as

The Ethical Imperative †Contrarieties

The Ethical Imperative – Contrarieties â€Å"A global ethic is only practicable as a personal commitment,† says the author, Dalla Costa. He explains that for businesspeople, this does not mean valuing profit less, but instead valuing people more. Throughout the article, the author shows that business reflects who we are as a society and the beliefs that we live by as individuals. He uses several examples of organizations that have been hurt by unethical behavior to support his statement.Business leaders must assess their values and make appropriate changes since they operate in a global economy where market forces have left the human aspect weaker and the profit element skyrocketed. Dalla Costa attempts to convince businesses to pursue moral and ethical policies. He addresses the principle of right and wrong but emphasizes the importance of ethical behavior to long-term survival and profit. The article dissects the different characteristics attributed to those optimisti c and pessimistic.It describes the institutional pessimism of business, and explains how it is a product of fear – the fear of making mistake and of trying something new. The author argues that today's universal interdependence requires a global ethic – concern for the consumers, workers, and the environment of the overall community. He also discusses the pressures that lead to unethical behavior by individuals and organizations. He develops on five core fallacies that ground the pessimists' antipathy and prevent correction.In the article, Dalla Costa outlines the process for incorporating ethical principles to the direct benefit of customers, shareholders, employees and profits. The author makes clear why corporate ethics must be a fundamental component of any firm. As managers and consumers, many people are concerned about issues like discrimination in the workplace, and are struggling to integrate their beliefs into their jobs. The Ethical Imperative links these per sonal values to business performance. ’Costly though they may be, ethics are not an expenditure but an investment’’ (Dalla Costa, 1998). This article can be related to any business. [From Tesco’s point of view] as trust is essential among network actors, we believe to be optimistic is the best way to achieve ethical practices and reach trust between the firm and the market. Since industry, employer, and peer pressure are important factors influencing employees’ decisions, and since they do what they think is expected from them, we will work on modifying our business culture to build ethic and trust.Teams will be built to assess unethical issues, gather feedbacks and comments. This will in turn create a positive feedback loop. Also, Tesco will co-create supply chain transparency by 1. Demanding full transparency from its suppliers, 2. Working together with Tesco-Motorola-Food suppliers-Customers, and 3. Allowing customers to be true to their respect ive code of ethics.

King Lear Act 3 Questions

King Lear Act III Study Questions Scene I 1. Kent reveals to the Gentlemen that tension between Regan’s husband (Albany) and Goneril’s husband (Cornwall) could quite possible result in a civil war. However, aside from the war, the two may be united in plotting against the murder of King Lear. The King of France is preparing to make a move against these two divided house. He may have already sent spies to their households disguised as servants. 2. The mission that Kent asks the Gentlemen to complete is to go to Dover, the place where Cordelia lives, and inform her of how insultingly he was treated by Goneril and Regan.Also, in order to make sure that Cordelia knows the message sent is from him, he instructs to the Gentlemen to also deliver his ring to her. Scene II 3. Shakespeare portrays the great emotional upheaval going on within Lear’s mind by showing us an iconic image of Lear as a white-haired man standing in the middle of a thunderstorm and literally yellin g at the sky, â€Å"Blow winds and crack your cheeks! Rage, blow! † When we see this, we are able to see the extent of his troubled mind since it seems like only a deeply impacted individual would commit to such task or wish to appear as he does.The actual storm that is occurring on the outside is representative of the â€Å"storm† going on inside Lear’s mind. We see this when he talks about how upset he is with his daughters and that ungrateful children should cease to be born. 4. The comment about women that Lear makes in his speech is that â€Å"thou perjured, and thou similar of virtue, that are incestuous†¦ that under covert and convenient seeming has practiced on man’s life† (3. 2. 57-60). 5. Kent’s opinion of the storm’s ferocity is that â€Å"such bursts of horrid thunder, such groans of roaring wind and rain I never remember to have heard,† showing the intensity of the storm. . When King Lear remarks that â€Å"I am a man more sinn’d against than sinning,† it reflects his development as a human being within the play because he comes to realize that he has lost everything. He went from being the King of Britain all the way down the ladder to an individual who has menial value in society. Finally, we come to see that he realizes the big mistake he made by disinheriting Cordelia from his inheritance and giving Cordelia and Regan his kingdom. He is losing so much confidence that he wants to play the part f the victim and believe that everyone is taking advantage of him, without withholding responsibility for the fact that he was the one who acted harshly when he disowned Cordelia. 7. The fool evaluates the state of Britain in his closing â€Å"prophecy† by foreshadow its dark future and when it â€Å"will come to great confusion,† when priests become corrupt, when pickpockets stop preying on large crowds, beer-makers will water down their beverages, and when â€Å"ba wds and whores† build churches.However, this if kind of funny because all this is already occurring in Britain and it has already began its decline. Additionally, he predicts that Merlin will make the same prophecy in the future. Scene III 8. Upon hearing Gloucester’s request to pity the king, Regan, Goneril, and Cornwall are not pleased but also have a nonchalant attitude towards it because they’re not going to let anything convince them of bringing back their father. Their cruel and ruthless come out when they ask Gloucester not to mention Lear’s name in pain of â€Å"perpetual displeasure. They are concerned with their own well-being and do not care whatsoever for the king. 9. The information that Edmund shares with the audience after his father tells him about the â€Å"dangerous† letter is that although it is against his father’s request, he will tell the duke that Gloucester is going to see the king, which is forbidden. Also, being the selfish and deceitful person as he is, Edmund states that Gloucester will get what he wants and he will get everything that is left behind. Scene IV 0. At the beginning of the scene, we see King Lear standing out in the storm with Kent (disguised). When Kent asks him to get cover from the storm Lear states that the pain that the storm is giving him is helping him lock out the pain that his daughters, Goneril and Regan, are bringing him. 11. Edgar’s speech is filled with alliterations when he is telling King Lear about how he is being chased by the devil. He states some interesting things such as â€Å"the fould fiend follows me† (3. 4. 50. ) 12.Upon seeing Edgar emerge from the hovel disguised as poor Tom, Lear immediately assumes that he is a madman and the reason he is in this state is because of his daughters. 13. Edgar responds to Lear’s assumptions by stating that he once used to be a rich courtier who used to drink wine all the time and have women with hi m. 14. Lear tears off his clothes in response to seeing Edgar (disguised as Tom) with an uncovered body. It’s the first time in his life that he actually sympathizes with someone other than himself.As Lear is driven further and further into insanity, he starts to think more about humanity and the way the world perceives him. Lear has actually taken into account some of the things that Edgar says because he realized that the world doesn’t just revolve around him and that material possessions are not everything. This kind of ironic because along with being physically naked, he is also figuratively naked because he has lost all support and must face the cruelties of the world by himself. 15.Gloucester’s appearance at the hovel illustrates the parallel structure between the Lear-daughters plot and the Gloucester-sons subplot because it symbolizes his growing level of compassion for banishing Edgar, his beloved son. He regrets his actions so much that he shows pity o n King Lear by giving him shelter. This is a similar development to King Lear as the abandonment of Cordelia opens his eyes to his regretful actions, wishing that he could also go back and redeem himself, just as Gloucester is attempting to do so. 6. The trait that King Lear is developing in response to his daughter’s treatment is sympathy. We see this when he sees the Fool outside of the shelter and tells him to go first, pitying his condition. Additionally, he reflects on poverty, stating that â€Å"Poor naked wretches, whereso'er you are, That bide the pelting of this pitiless storm,† showing how his eyes have been opened to the fact that there do exist people that aren’t as rich as he supposed them to be (considering that he even thought about them, which I doubt).This trait affects his status as a tragic hero because a tragic hero is always enlightened after realizing the mistake he has made. Because of this error of judgment, he develops a sympathetic trai t that enhances his image is a tragic hero. Scene V 17. Edmund’s reward upon reporting Gloucester’s alleged sympathies for the King of France to the Duke is the position as the Earl of Gloucester. 18. Edmund represents his family obligations to the Duke when he talks about the treason Gloucester has committed.He basically tells the Duke that he is regretful that he has permitted his love for his family to be brushed aside because of his desire to be loyal to him. Instead of protecting his family, Edmund is more concerned with being the Earl of Gloucester. His character is such that he will do anything to get what he wants, may it be to offend someone or completely defeat them. 19. Edmund’s attitude toward the concept of loyalty is that he would put all sense of loyalty to his family aside just so he could achieve some personal gain.What this reveals about his character is that he has remained the same since the start of the play: greedy and a bastard (literally) . He has no sense of morality at all as we see him continually accepting Cornwall’s request to keep misleading Gloucester. 20. The Duke promises Edmund that he will punish Gloucester for his treason and he will become the Earl of Gloucester. Scene VI 21. The imaginary event that Lear stages once he has entered the farmhouse chamber is a mock trial of Goneril and Regan. In the trial, Edgar, Kent, and the Fool server as the jurors while Lear pleads the case against his daughters. 2. During his trial, Lear accuses Goneril by stating that â€Å"she kicked the poor king her father,† basically stating that she has betrayed him. 23. Edgar fears that his true identity might be exposed because he’s showing traces of his sympathy for King Lear. The audience learns about his concerns in his aside when he states that â€Å"My tears begin to take his part so much, they'll mar my counterfeiting. † The fact that the character of Tom doesn’t suit him to show so mu ch sympathy for the king worries Edgar. 24.The news that Gloucester delivers upon his arrival is that someone is plotting to kill King Lear and that he must leave immediately. 25. Lear’s suffering impacts Edgar’s disposition cheers Edgar up. This occurs simply because of the fact that he sees someone so positioned in society as a king in a state as miserable as himself. Additionally, he points out that suffering is more bearable when it is shared with another individual. Also, since Lear is a little more humble now, he is open to conversing and relating with other people not of his status. Scene VII 6. Cornwall orders his servants to pursue Gloucester because he had helped King Lear and the Fool escape to Dover. He apprehends Gloucester at the gate of his own castle. 27. Cornwall vows to torture and inflict as much pain on Gloucester once he has been found because he’s aware that although he needs to hold a formal trial for him, he can still get away with a brut al punishment. 28. Gloucester considers Regan’s and Cornwall’s behavior toward him inappropriate because they have treated Lear immorally and don’t have the right to punish him without a trial.However, being as cruel as they are, they find it appropriate to rip his eyeball’s out (Ouch! ) just for helping Lear. 29. The information that Regan and Cornwall demand from Gloucester is 30. The image that Gloucester evokes when he speaks to Regan is of Lear’s two daughters torturing and causing a lot of pain (both emotional and physical) towards their father. It is also a description of his coming punishment from Gloucester stating that instead of seeing Lear disrespected by his two cruel daughters, he would rather punishment or even death.These words show his absolute loyalty towards the king. 31. This image of the two sisters compares to their words of affection they uttered in the opening scene of the play in that they are completely contrasts. In the b eginning, all they did was flatter their father into getting the largest possible share of his inheritance (and that foolish old man wasn’t able to recognize it. † However, in this scene we see the extent of their cruelty towards Lear. They cast him out of their castles and atop of that refuse to show any sympathy for their actions.He is shown no love and honor whereas in the first scene, it was nothing but that. 32. The servant interferes with the proceedings in Gloucester’s castle because he states that he cannot watch Cornwall commit such an atrocity towards Gloucester. This reveals his supportive character and shows us that he doesn’t let his duty as a soldier get in the way of his morals. Although it’s kind of nice to see that someone is finally standing up against Cornwall, it is sad because instead of it being his son, Edmund, it is a complete strange who realizes that what is happening is incorrect and immoral. 3. The startling news about Ed mund that Gloucester learns from Goneril is that Edmund was the one who turned him in. At this point, Gloucester realizes that Edmund is a traitor and has been all along in addition to the fact that Edgar is innocent. 34. The theme that is advanced by the gouging out of Gloucester’s eyes is vision and blindness. In the first act, Gloucester is â€Å"blinded† by anger as he listens to everything Edmund tells him and doesn’t take a step back to realize that Edgar is a loyal son. It is through the gouging of his eyes that his blindness and ignorance is represented.It’s ironic because it’s not until he loses his sight that he realizes the traitorous Edmund had tricked him. 35. What is significant about the servant’s challenging Cornwall about his treatment of Gloucester because we finally see hope of the rise of good to challenge evil. Although it is not between two major characters, it is this spark that is necessary in order to ultimately win the fight for the good and defeat all the evil characters in this play. Shakespeare probably threw this in there in order to provide a sense of hope, therefore keeping us captivated.